Professor of Marketing & Strategy
Dr. oec. publ.
T +41 41 229 58 90
Frohburgstrasse 3, Room 4.B38
- Customer Word of Mouth
- Individual Judgment and Decision Making
- Information Transparency
Lee, N., Chamberlain, L., & Brandes, L. (2018). Welcome to the Jungle! The Neuromarketing Literature Through the Eyes of a Newcomer. European Journal of Marketing, 4–38.
Brandes, L., & Darai, D. (2017). The Value and Motivating Mechanism of Transparency in Organizations. European Economic Review, 189–198.
Lee, N., Brandes, L., Chamberlain, L., & Senior, C. (2017). This is Your Brain on Neuromarketing: Reflections on a Decade of Research. Journal of Marketing Management, 878–892.
Brandes, L., Stephan, N., & Franck, E. (2016). Death-related Publicity as Informational Advertising: Evidence from the Music Industry. Marketing Letters, 143–157.
Bartling, B., Brandes, L., & Schunk, D. (2015). Expectations as References Points: Field Evidence from Professional Soccer. Management Science, 2646–2661.
Brandes, L. (2015). Managers’ External Social Ties at Work: Blessing or Curse for the Firm? Journal of Economic Behavior and Organization, 203–216.
Brandes, L., Franck, E., & Theiler, P. (2013). The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams. Journal of the Royal Statistical Society: Series A, 347–369.
Brandes, L., & Franck, E. (2012). Social Preferences or Personal Career Concerns? Field Evidence on Positive and Negative Reciprocity in the Workplace. Journal of Economic Psychology, 925–939.
Benz, M.-A., Brandes, L., & Franck, E. (2009). Do Soccer Associations Spend on a Good Thing? Empirical Evidence on Heterogeneity in the Consumer Response to Match Uncertainty of Outcome. Contemporary Economic Policy, 216–235.
Brandes, L., Franck, E., & Theiler, P. (2009). The Effect from National Diversity on Team Production – Empirical Evidence from the Sports Industry. Schmalenbach Business Review, 225–246.
Local Heroes and Superstars – An Empirical Analysis of Star Attraction in German Soccer. (2008). Journal of Sports Economics, 9, 266–286.
Brandes, L., & Franck, E. (2007). Who Made Who? An Empirical Analysis of Competitive Balance in European Soccer Leagues. Eastern Economic Journal, 379–403.
Brandes, L., Godes, D., & Mayzlin, D. (23 February 2020). What Drives Extremity Bias in Online Reviews? Theory and Experimental Evidence, invited for revision at Journal of Marketing Research.
Brandes, L., Cacabelos, R., & Franck, E. (2019). Social Influence and the Information Content of Online Reviews.
Brandes, L., & Dover, Y. (2018). After-Consumption Susceptility of Online Reviewers to Random Weather-Related Events, invited for resubmission at Journal for Consumer Research.
Contribution/presentation at a scientific conference
- What Drives Extremity Bias in Online Reviews? Theory and Experimental Evidence. Lecture, Marketing Research Seminar UZH and ETHZ, UZH & ETH Zurich, Zurich, 2019
- After-Consumption Susceptibility of Online Reviewers to Random, Weather-Related Events. Lecture, CBSIG 2019 Conference, University of Berne, Berne, 2019
- After-Consumption Susceptibility of Online Reviewers to Random, Weather-Related Events. Lecture, 16th ZEW Conference on the Economics of Information and Communication Technologies, ZEW Mannheim, Mannheim, 2018