Senior Research Fellow (Prof. Dr. Sara Rubinelli)
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Alexander Ort studied Communication Science (B.Sc.) and Empirical Communication Science (M.Sc.) at the University of Hohenheim. He focuses on topics concerning media use and media effects, especially within the domain of health communication and media psychology. His research is based mostly on quantitative methods, including psychophysiological and real-time response measurements.
From 2013 to 2015, he was a research assistant at Wissenschaftscampus Tübingen and University of Tübingen. Afterward (2015-2019), he worked as a research and teaching assistant for the chair of Empirical Communication Research (Department of Communication and Media Research) at the University of Fribourg. After completing his doctorate in 2019 ("Advancing persuasive health communication—Investigating and comparing the effectiveness of persuasive strategies beyond the use of fear appeals"), Alexander became a senior research fellow in a project funded by the Swiss National Science Foundation (SNSF) about excessive media use (binge-watching). Since 2020, he is a senior research fellow at the University of Lucerne in another SNSF-project that focuses on improving institutional health communication during health emergencies, such as the COVID-19 pandemic.

CV Dr. Alexander Ort



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