Dr. Alexander Ort
Senior Research Fellow (Prof. Dr. Sara Rubinelli)
T +41 41 229 56 32 • Inseliquai 10, Room 211 • alexander.ort@unilu.ch
CV
Alexander Ort studied Communication Science (B.Sc.) and Empirical Communication Science (M.Sc.) at the University of Hohenheim. He focuses on topics concerning media use and media effects, especially within the domain of health communication and media psychology. His research is based mostly on quantitative methods, including psychophysiological and real-time response measurements.
From 2013 to 2015, he was a research assistant at Wissenschaftscampus Tübingen and University of Tübingen. Afterward (2015-2019), he worked as a research and teaching assistant for the chair of Empirical Communication Research (Department of Communication and Media Research) at the University of Fribourg. After completing his doctorate in 2019 ("Advancing persuasive health communication—Investigating and comparing the effectiveness of persuasive strategies beyond the use of fear appeals"), Alexander became a senior research fellow in a project funded by the Swiss National Science Foundation (SNSF) about excessive media use (binge-watching). Since 2020, he is a senior research fellow at the University of Lucerne in another SNSF-project that focuses on improving institutional health communication during health emergencies, such as the COVID-19 pandemic.
Research
Projects
No results found.Publications
- Ort, A., Siegenthaler, P., & Fahr, A. (2021). How positively valenced health messages can foster information selection: Evidence from two experiments. Frontiers in Communication, 6 (16), 1–12. https://doi.org/10.3389/fcomm.2021.534496
- Ort, A., Wirz, D. S., & Fahr, A. (2020). Is binge-watching addictive? Effects of motives for TV series use on the relationship between excessive media consumption and media addiction. Addictive Behaviors Reports. https://doi.org/https://doi.org/10.1016/j.abrep.2020.100325
- Ort, A., & Fahr, A. (2020). The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study. SCM Studies in Communication and Media, 9 (3), 341–366. https://doi.org/10.5771/2192-4007-2020-3-341
- Ort, A., & Fahr, A. (2018). Using efficacy cues in persuasive health communication is more effective than employing threats – An experimental study of a vaccination intervention against Ebola: British Journal of Health Psychology. British Journal of Health Psychology, 23 (3), 665–684. https://doi.org/10.1111/bjhp.12310
- Meitz, T. G. K., Ort, A., Kalch, A., Zipfel, S., & Zurstiege, G. (2016). Source does matter: Contextual effects on online media-embedded health campaigns against childhood obesity. Computers in Human Behavior, 60, 565–574. https://doi.org/10.1016/j.chb.2016.02.067
- Wettstein, M., Fahr, A., & Ort, A. (2019). Beyond Eyeballing: Automatische Mustererkennung in Prozessdaten. In Müller, P, Geiss, S, Schemer, C, Naab, T K & Peter, C (Eds.), Dynamische Prozesse der öffentlichen Kommunikation: Methodische Herausforderungen (Vol. 15, pp. 239–261). Köln: Herber von Halem.
- Fahr, A., & Ort, A. (2019). Die Bedeutung sozialer Vergleichsprozesse für die Gesundheitskommunikation. In Rossmann, Constanze & Hastall, Matthias R. (Eds.), Handbuch Gesundheitskommunikation: Kommunikationswissenschaftliche Perspektiven (pp. 269–280). Wiesbaden: Springer. https://doi.org/10.1007/978-3-658-10948-6_21-1
- Ort, A. (2019). Ekel, Wut sowie Verlegenheit, Scham und Schuld in der Gesundheitskommunikation. In Rossmann, Constanze & Hastall, Matthias (Eds.), Handbuch Gesundheitskommunikation: Kommunikationswissenschaftliche Perspektiven (pp. 447–458). Wiesbaden: Springer Fachmedien. https://doi.org/10.1007/978-3-658-10948-6_36-1
- Ort, A. (2019). Furchtappelle in der Gesundheitskommunikation. In Rossmann, Constanze & Hastall, Matthias (Eds.), Handbuch Gesundheitskommunikation: Kommunikationswissenschaftliche Perspektiven (pp. 435–446). Wiesbaden: Springer Fachmedien. https://doi.org/10.1007/978-3-658-10948-6_35-1
- Baumann, E., Finne, E., & Ort, A. (2019). Methoden der Gesundheitskommunikation. In Rossmann, Constanze & Hastall, Matthias R. (Eds.), Handbuch Gesundheitskommunikation: Kommunikationswissenschaftliche Perspektiven (pp. 29–42). Wiesbaden: Springer. https://doi.org/10.1007/978-3-658-10948-6_3-1
- Siegenthaler, P., Ort, A., & Fahr, A. (2018). ‘Fat, sick, and nearly dead?’: Effekte positiver Emotionalisierung auf die Selektion von Gesundheitsinformation. In Wilhelm, Claudia, Podschuweit, Nicole, Hofer, Matthias & Koch, Thomas (Eds.), Medienwahl: Aktuelle Konzepte, Befunde und methodische Zugänge (pp. 173–189). Baden-Baden: Nomos. https://doi.org/10.5771/9783845285023-173
- Zurstiege, G., Zipfel, S., Ort, A., Mack, I., Meitz, T. G. K., & Schäffeler, N. (2017). Managing obesity prevention using digital media: A double-sided approach: Informational Environments : Effects of Use, Effective Designs. In Buder, Jürgen & Hesse, Friedrich W. (Eds.), Informational Environments: Effects of Use, Effective Designs (pp. 97–123). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-64274-1_5
- Fahr, A., & Ort, A. (2017). The Voice of the Fans. In Schramm, Holger & Ruth, Nicolas (Eds.), Musikcastingshows: Wesen, Nutzung und Wirkung eines populären Fernsehformats (pp. 179–196). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-17892-5_8
- Kalch, A., Ort, A., Zurstiege, G., & Meitz, T. (2016). Gefühlt zu dick! Negative Effekte einer stereotypisierenden Anti-Adipositaskampagne auf das gewichtsbezogene Selbstbild von Kindern. In Camerini, Anne-Linda, Ludolph, Ramona & Rothenfluh, Fabia (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis (1st ed., pp. 105–116). Baden-Baden: Nomos. https://doi.org/10.5771/9783845274256-106
- Zurstiege, G., Meitz, T. G. K., & Ort, A. (2016). Nicht standardisierte Methoden der Werbeforschung. In Averbeck-Lietz, M & Meyen, Michael (Eds.), Handbuch nicht standardisierte Methoden in der Kommunikationswissenschaft (pp. 429–443). Wiesbaden: Springer Fachmedien. https://doi.org/10.1007/978-3-658-01656-2_31
- Ort, A. (2016). Spiel mit der Angst: Der Einfluss von Bedrohung und Wirksamkeit auf Einstellungen und Handlungsintentionen gegenüber einer Ebola-Schutzimpfung. In Camerini, Anne-Linda, Ludolph, Ramona & Rothefluh, Fabia (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis (1st ed., pp. 80–91). Baden-Baden: Nomos. https://doi.org/10.5771/9783845274256-81